Business Question
Description
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Overview
Complete an analysis of Southwest. Assess the organizational layout, performance metrics, and the technology that is used to measure performance and connect with consumers.
Instructions
Using the Southwest case study, write a 67 page paper in which you:
- Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
- Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
- Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
- Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
- Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
- Use at least two quality resources in this assignment that do not include the initial case study. Note: Wikipedia and similar websites do not qualify as quality resources.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
- Analyze the impact of operational strategies and practices on a business.
| Week 4 Assignment – Southwest Research Assignment | ||
|---|---|---|
| Criteria | Ratings | Pts |
| Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. |
33.75 to >30.37 pts Exemplary Evaluated Southwest’s operations strategy and explained how the organization seeks to gain a competitive advantage in terms of sustainability. 30.37 to >26.99 pts Competent Described Southwests operations strategy and identified how the organization seeks to gain a competitive advantage in terms of sustainability. 26.99 to >23.62 pts Satisfactory Described Southwests operations strategy and identified how the organization seeks to gain a competitive advantage but did not specifically address sustainability. 23.62 to >20.24 pts Needs Improvement Described Southwests operations strategy but did not explain how the organization seeks to gain a competitive advantage in terms of sustainability. 20.24 to >0 pts Unacceptable Did not submit or did not evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. |
/ 33.75 pts |
|
Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them. |
45 to >40.49 pts Exemplary Analyzed how operation management activities affect the customer experience. Selected two operation management challenges and provided the solutions for confronting them. 40.49 to >35.99 pts Competent Analyzed how operation management activities affect the customer experience. Selected one operation management challenge and provided the solution for confronting it. 35.99 to >31.49 pts Satisfactory Analyzed how operation management activities affect the customer experience. Selected one to two operation management challenges but did not provide the solutions for confronting them. 31.49 to >26.99 pts Needs Improvement Analyzed how operation management activities affect the customer experience but did not select any operation management challenges. 26.99 to >0 pts Unacceptable Did not submit or did not analyze how operation management activities affect the customer experience. |
/ 45 pts |
|
Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
33.75 to >30.37 pts Exemplary Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. 30.37 to >26.99 pts Competent Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of two of the three following components: quality, value creation, and customer satisfaction. 26.99 to >23.62 pts Satisfactory Examined Southwest’s value chain and evaluated its effectiveness to operations in terms of one of the three following components: quality, value creation, and customer satisfaction. 23.62 to >20.24 pts Needs Improvement Examined Southwest’s value chain and evaluated its effectiveness to operations in general but did not address any of the following components: quality, value creation, and customer satisfaction. 20.24 to >0 pts Unacceptable Did not submit or did not examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
/ 33.75 pts |
|
Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two types that can be applied and provide justifications for the selection. |
45 to >40.49 pts Exemplary Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected at least two types that can be applied and provide justifications for the selection. 40.49 to >35.99 pts Competent Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected at least two types that can be applied but did not provide justifications for the selection. 35.99 to >31.49 pts Satisfactory Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected less than two types that can be applied and provided justifications for the selection. 31.49 to >26.99 pts Needs Improvement Determined the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Selected less than two types that can be applied but did not provide justifications for the selection. 26.99 to >0 pts Unacceptable Did not submit or did not determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. |
/ 45 pts |
|
Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain. |
33.75 to >30.37 pts Exemplary Examined the different types of technologies applied to Southwest’s service operations and evaluated how the technologies strengthen the value chain. 30.37 to >26.99 pts Competent Examined the different types of technologies applied to Southwest’s service operations and listed the ways the technologies strengthen the value chain. 26.99 to >23.62 pts Satisfactory Listed the different types of technologies applied to Southwest’s service operations and summarized how technology can help strengthen the value chain but did not make connections to the specific technologies listed. 23.62 to >20.24 pts Needs Improvement Listed the different types of technologies applied to Southwest’s service operations but did not evaluate how the technologies strengthen the value chain. 20.24 to >0 pts Unacceptable Did not submit or did not examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain. |
/ 33.75 pts |
|
References. Use at least two quality resources in this assignment that do not include the initial case study. Cite sources properly. |
11.25 to >10.12 pts Exemplary Used at least two quality resources and cited sources properly. 10.12 to >8.99 pts Competent Used at least two quality resources but did not cite sources properly. 8.99 to >7.87 pts Satisfactory Did not meet the required number of resources or some resources were of poor quality. Did not cite all sources properly. 7.87 to >6.74 pts Needs Improvement Did not meet the required number of resources and all resources were or poor quality and were not cited properly. 6.74 to >0 pts Unacceptable No references provided. |
/ 11.25 pts |
|
Clarity, writing mechanics, and formatting requirements. |
22.5 to >20.24 pts Exemplary 02 errors present. 20.24 to >17.99 pts Competent 34 errors present. 17.99 to >15.74 pts Satisfactory 56 errors present. 15.74 to >13.49 pts Needs Improvement 78 errors present. 13.49 to >0 pts Unacceptable Did not submit or more than 8 errors present. |
/ 22.5 pts |
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