REPORT OPTION: SBU & Segmentation Strategy
Description INSTRUCTIONS PurposeThe purpose of this assignment is to enhance your ability to identify marketing concepts and strategies in the real world. READ: How to Write a Product Report.pdf (walks you through step-by-step using an example) READ: Written Assignment – Directions.pptx (slide presentation from class; edited Oct. 12th) READ: Report Option Scoring Rubric.pdf (this is…