Conduct an Industry analysis


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Choose one of these companies (Walmart, Amazon, UnitedHealth Group, Berkshire Hathaway, Exxon Mobil)

  • Assess their competitive position in the industry using Porter’s Five Forces model
  • What is their primary strategy regarding the use of digital, internet, and mobile technologies? What other technologies have they pursued? What are the drawbacks, challenges and advantages?
  • Describe their position on the strategic grid both before and after these technology initiatives
  • Based on your answer above, what advice would you give their management concerning future direction of the company?


  • The first page should include the title, your name(s), and an abstract (a summary of about 200 words)
  • The abstract should be an executive summary, which provides highlights from the paper and summarizes the topics to be discussed in the paper
  • The paper should contain the following:
    • Table of contents
    • List of tables, if any
    • Introduction: This is an overview of the topic and issues to be discussed. You may find it helpful to write this after completing the rest of your paper
    • Body: Use the list of suggestions provided as a helpful guide
    • Conclusion: Give your evaluation of the company
    • References: Use a variety of sources for information and arguments. If the resources are from a website, provide the URL and organization sponsoring the site. Pay attention to the quality of the sources used
    • Appendix: If needed
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