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Students will work select a local consumer-centric fashion brand (retail or wholesale/retail) and observe and analyze how they execute on all customer touch points in all channels. You MUST VISIT the store. The worksheet below outlines the areas to observe and evaluate. DO NOT select a store that has very little to observe

Each person will present the results of his/her/their research and analysis in a digital document. Digital submission will include. A brief description of the company’s primary business2. Latest annual sales by channel ($ and %) – offline and online, including wholesale vs retail and the number of brick ‘n’ mortar stores. If it’s not available, estimate the % by using a similar public company & note the source. 3. Target Customer Persona, clearly describing the consumers this retailer is positioned to attract and serve.Include

:a. Demographic data, including income sources

b. VALS psychographic profiles

c. Specific lifestyle description, preferences and values

4. Create a summary slide of your key observations of each channel using the criteria below. DO NOT put the observations only in each channel slide.

5. Present your assessment and point of view of the effectiveness of all customer touch points: Best andworst practices/positives and negatives. A comparison chart is an effective way to summarize this

6. List your suggestions for improvement (5 – 7 specifics). Focus on creative solutions not just fixes.

Create ppt and prepare speaker note

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