Discussion ecom322

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report + Presentation

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Write a report discussing the following points:

1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:

? Give the reasons behind their success?

? What is the added value of this marketing campaign for the company/organization?

2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

? Why did the social media marketing campaign fail?

? And what can we learn from them?

Notes:

? For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.

? Examples can be a profit or non-profit organization.

Presentation:

? Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?

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Assignment Guidelines:

? This assignment is an individual assignment.

? All students are encouraged to use their own word.

? Your Assignment must include:

? Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.

? A title that well represents the content of your report.

? A “References” section listing all sources included. And ensure that you follow the APA style in your report.

? An opening paragraph.

? The main body of your report.

? Use Times New Roman, 12 font size, 1.5line space and adjusted text.

? A mark of zero will be given for any submission that includes copying from other resource without referencing it.

? Your report length should be between 600 to 800 words.

? Assignment must be in word format only no PDF.

? Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc

? You must check the spelling and grammar mistakes before submitting the assignment.

? Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.

? The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.

? You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard).

Explanation & Answer

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