Discussion questions

Ass1

1-List and define the various types of retail stores and name one store that is an example of each type (other than those mentioned in the text).

2.Define the different store layouts and give an example of each that is different from those found in the text.

3.Why does a grocery store have a racetrack layout? How does this type of layout make shopping easier for consumers?

4.What are trend areas? How do they differ from test areas? Theoretically, when should a retailer use the shop area in a store?

5.How do basics differ from key items? What should happen when these types of items go on clearance?

6.Explain the difference between capacity, feature, and signature retail store fixtures. If you are merchandising several dozen different colors of sweatshirts, which fixture should you use and why?

7.How should round racks be merchandised? What is the color methodology the author discusses to successfully merchandise clothing on a round rack?

8.What sort of fixture would you use to merchandise the following items: bras, jeans, men’s dress shirts, and suit separates?

9.What is a slatwall versus a gridwall?

10.What are the guidelines used for accessory presentation? Can you list them all?

Ass 2 :

1.Why is it useful for a merchandiser to divide perimeter walls into sections?

2.Why is it useful for a merchandiser to divide the store with interior walls?

3.What impact does balance have on the effect of wall setups?

4.When is it permissible to treat separates as if they are part of a coordinate group on a wall?

5.Why is it necessary to feature both tops and bottoms in each wall section?

6.Describe why it makes retail sense to show accessories on a wall with a coordinate grouping.

7.Name three merchandising strategies that are supported by dispersing traffic throughout a store and drawing customers to a department’s back walls.

8.When is a consistent or systematic approach to wall treatments especially useful to a visual merchandiser?