Homework 4

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For this week’s homework, we are going to look to the future (and realize it is starting to happen today). ElectReon has developed a new technology that enables EVs to charge themselves while driving on specially prepared roads. That is, to charge themselves!

Here are some resources to review in advance:

Green Roads – ElectReon resources

Video

https://www.youtube.com/watch?v=7cSCsIFREmgLinks to an external site.

Article + Video

https://www.autoevolution.com/news/sweden-successfully-tests-wireless-charging-road-set-to-revolutionize-mobility-155137.htmlLinks to an external site.

Assignment in three parts:

1. Summarize how this tech actually works.

2. If you were the content manager for ElectReon, how would you use social media to create awareness of this capability? What two social channels do you recommend and why?

3. Provide three creative ideas for using the two social channels you recommend to get your target audience excited about this technology.

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