Homework 5

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Start by reading this article from today.com titled: Drunkin’? Spiked coffee and tea are coming soon to Dunkin’

https://www.today.com/food/drinks/dunkin-spiked-coffee-tea-rcna99473Links to an external site.

Yes, this is actually true.

Dunkin’s Bold Move: The Balancing Act of Spiked Beverages.

Dunkin’s daring dip into spiked beverages underscores its response to the thriving ready-to-drink alcohol trend. Melding morning coffee habits with evening indulgences is clever yet presents a brand conundrum. Always the emblem of morning rejuvenation and daytime uplifts, Dunkin’ now flirts with a bolder, more mature demographic.

As they venture into evening leisure zones, the challenge is clear: Can they stretch without snapping the brand’s essence? Recent moves like Coca-Cola’s Jack & Coke highlight the market’s vibrancy. But there’s a catch. The family-friendly donut dash might now raise eyebrows, questioning the brand’s newfound spirit.

For this week’s homework: Length 400 words

  1. Will Dunkin’s loyalists, morning caffeine seekers, embrace this alcoholic nudge? Yes/no and why.
  2. If you were the CMO at Dunkin’, how do you recommend Dunkin should communicate these new products to the marketplace and to its customers in particular?
Explanation & Answer

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