IBM 4922 Sports Analysis of Current Professional Sports Sponsorships


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This assignment aims to immerse your group in the real-world scenario of identifying, analyzing, and understanding the scope and scale of current sponsorships within your assigned sports organization. Your group will be researching and compiling data on all current existing sponsorships.


  • Investigate all current sponsorships for your professional sports organization. Sponsorships may range from jersey sponsors to advertising partnerships.
  • Resources can include the organization’s official website, official press releases, reputable sports news websites, and direct contact with the organization’s PR department (if feasible). Please cite each sponsorship and why are you located all information.

Data Compilation

  • Create a comprehensive list of all current sponsors.
  • Categorize sponsorships based on type (e.g., apparel, food and beverage, technology, etc.).
  • Include the duration of each sponsorship deal (if available).
  • Estimate (based on public data) or state the financial aspects
  • Explain what you contend to be the sponsorships intended objectives.


  • Discuss the compatibility of each sponsor with the sports brand (e.g., Does the sponsor fit the team’s identity, brand values, target audience?).

Analyze the market Trends

  • Are there industries heavily investing in these sports? What could be the reason?
  • Highlight any unique or unconventional sponsorship deals and discuss their potential impact or innovation.
  • Compile your findings in a written report.
  • The report should include an introduction, methodology, findings (including the list of all sponsors), analysis, and conclusion.

AACSB: This assignment encourages practical engagement with real-life examples, critical analysis, and collaborative efforts.

You do not need to do the conclusion.

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