Imagine that you are an international business consultant to a fictitious company
Description
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This FINAL PAPER is due at the end of week 4, at 11:59 PM ET.
It should be submitted via the assignment title above “Week 4 Final Project” as a Microsoft Word file.
Directions:
Write a four-five (4-5) page paper, topic below, not including the cover page, table of contents, or references in APA format.
Your paper should contain the following:
- Title and name
- An introduction
- 4-5 pages (double-spaced, APA approved font) of cited research in APA format.
- A conclusion
- References in APA format
Scenario
Imagine that you are an international business consultant to a fictitious company (You may choose an existing or new product or service) that has decided to explore the possibilities of expansion into a foreign market (country).
Instructions
Create a 45-page paper in which you justify your assertions for each of the following:
- Develop a brief overview of the fictitious company including its product(s). Read Chapter 12.
- Choose a foreign country where the company would globalize the product or service. Then analyze and discuss the following objectives. You must include all aspects of the objectives.
- Develop a brief profile of the country that you have chosen. You can use the following link to get information: https://guides.library.yale.edu/c.php?g=595576&p=4120422
- Discuss the driving force(s) as a result of the company´s globalization plan.
- Discuss the strategy to enter the global market for the foreign country you have selected. Read chapters 12.
- Analyze and discuss the external factors such as political, economic, technological, and legal environments of the selected country that could benefit or discourage international business. Read Chapters 2, 3, 4, 5 and 13.
- Make a brief comparative analysis between international trade (export/import), contractual entry mode (franchising, licensing, management contract and Turn-key Projects) and Investment entry mode (Subsidiaries, Joint Ventures, Strategic Alliances). Explain which of these entry modes you would choose to the selected country. Read Chapter 14.
- Investigate the key factors that you would need to understand to guide an effective pricing strategy for your product or service, based on your foreign currencies analysis for your selected country. Read Chapters 10 and 15.
- Conclude by providing key facts to justify the ability to succeed in the foreign market you have chosen.
Additional Requirements
The textbook chapters that I suggest in the instructions must be complemented with external research. You must use at least 6 references. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Good luck and let me know if you have any questions. 🙂
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