Letter exercise

Instructions: You will use the following information to create a cover letter for a resume. Cover letters are created to accompany a resume. Knowing how to create a good cover letter will help you to impress future employers.

You will use your own name when you create the letter.

Address the letter to the following person:

John Myers, President

Westward Strategies

128 Main Street

Miami, FL 33931

Here is the content of the letter:

I was excited to see your job listing for the Lead Digital Marketing position at Westward Strategies on Indeed.com. As a dynamic email marketing specialist with over two years of professional experience executing market research, analyzing consumer data, and running A/B tests to drive successful marketing campaigns, I’m confident that I would be a valuable asset to the team at Westward.

Your job listing mentions a need for someone who is experienced in email segmentation and campaign development, both of which are areas I have extensive experience in. I’m currently employed at Marketed Inc., where I’ve honed my skills by running numerous successful email marketing campaigns. While employed here, I’ve spearheaded a digital promotion campaign for the company’s new line of sandals that successfully raised our total online engagement by an impressive 13% over the course of six months, contributing substantially to the department’s annual goals.

I’m confident that my proven track record of excellent work ethic, unparalleled attention to detail, and high-performing email marketing campaigns will make me an immediate asset at Westward Strategies, and allow me to contribute to the team’s success.

I look forward to discussing the Lead Digital Marketing position and my qualifications with you in more detail. I’m available to talk at your convenience. I’ll be in touch next week to follow up and to make sure you’ve received my application.

Thank you so much for your time and consideration.

You will need to add your own greeting and salutation.