Marketing Automation Market Strategy
Description
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First you need to understand what marketing automation is. Marketing automation is a software system that helps enterprises manage and automate marketing tasks. It was proposed by the American marketing industry in the 1990s. In English, it is called Marketing Automation (MA for short). Not only does marketing automation help businesses use the customer and operational data it collects to design more effective campaigns and customer nurturing efforts, it also helps marketers save time, reduce human error, and ultimately improve marketing efficiency and ROI. Let customers have a more satisfactory experience in marketing activities.
Imagine you are about to create a new marketing automation product. It is a one-stop service website. It may have SMS, email, CRM automation management and marketing services. Your target customer base is small and medium-sized businesses around the world.
You need to consider and complete:
1. From a user’s perspective, find and learn more about some similar marketing automation competing products you may face, such as Salesforce, HubSpot, Marketo, Drip, Pipedrive, etc. (please go to their official website). Find five similar products and study their respective product advantages and uniqueness. How did their product benefits help inspire or inspire you when building your new product? Are there any strengths you can draw on? (Including charging standards for these products, product details, customer groups, and annual revenue)
2. What platforms can you use on the market to help your products acquire customers efficiently? What are these platforms? How should this be done? What are the advantages and disadvantages of using each platform? (Such as SEO promotion, social media promotion?)
3. Please note that your marketing automation product will be in the form of B to B, not B to C. When looking for promotion channels, please distinguish what customer groups each channel targets. With limited funds, summarize what you think is the most effective product promotion channel.
*Please organize this information into a mind map, an Excel comparison table, or a Word document with concise and clear content. Please do not write it as a paper. This is not an assignment, but a market research and competitive product analysis. It is a market report.
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