Marketing in A Dynamic Environment


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In the discussion boards, based on the readings in Chapter 2 for this week on the topic of “Market Growth Strategies”, which strategies is your company using to increase sales? How effective has it been? Share your experiences with your fellow classmates. Please be sure to comment/question at least 2 of your fellow students in addition to your original post.

Based on the readings this week on the topic of market demand, what happened to the automobile brand Hummer? They seem to have disappeared from US roads. Can this be related to this week’s topics of market demand and product life-cycle? What are your thoughts? What are some other examples?

Many companies purchase Customer Relationship Management (CRM) software with the belief it is a magic solution to increasing customer loyalty and service. The software – while it is sometimes very effective and has its merits – does not provide the human touch, which most customers appreciate. What are your thoughts and experience with this approach – computer vs. personal interaction in providing customer value? How does your company approach this domain?

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