Monthly Visual Report
Description
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For this assignment, you are given a scenario. You manage the website tracking department at a large company. Your CEO is looking for a monthly report on website activity for the month to determine if they should limit the amount of advertising spent. You must create a visual report and a summary of the data and provide the CEO with a recommendation. Is there more activity in one country over the other? Should you recommend limiting the advertising spend in that country? Are you receiving more hits to your website from organic searches, Facebook, or Google? Which one is receiving the most hits? Perhaps the recommendation to the CEO is to advertise more with the one that is gaining more traction.
All you have is an Excel file containing the month’s website activity.
You are to take the attached Excel file and create a one-page report that provides highlights for the CEO.
The data includes:
- Device Type.
- Location.
- Source (Organic, Facebook, Google).
You must organize the data to be able to report on the following suggestions:
- Total number of website views from the source.
- Total number of website views from a location.
- Total number of website views from the device.
You can use all three or come up with something of your own.
You must include at least two data sets on your one-page report.
Remember, this is for the company’s CEO, so be sure to be clear, concise, precise, and pretty, and use graphics.
Accompanying your one-page visual report, you will also attach a Word document that provides a recommendation to the CEO based on the results of the visual report (memo format).
The data you must use is attached (ADMG Sample DATA).
RUBRIC:
– Includes at least two data points: Two data points used as per instructions.
– Visual elements used effectively: Visual elements are presented in a way that would be immediately understood by the CEO, and could be applied to decision-making.
– Includes memo with recommendation: Memo is complete, in professional format, and describes a recommendation that is supported by the data.
MATERIALS: Reading (files attached)
Business Communications for Success
- Chapter 13: Presentations to Inform
Management Communications
- Chapter 7 – Section Four: Format, pages 13 – 16
- Chapter 11 – Section One: Design Concepts, pages 2 – 7
- Chapter 11 – Section Four: Data Visualization, pages 16 – 18
What Is Data Visualization And How To Use It For SEO (searchenginejournal.com)
(2) Guidelines for Writing Short Business Reports – YouTube
(2) TYPES OF BUSINESS REPORTS IN BUSINESS COMMUNICATION – YouTube
Examples of a Visual Report
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