Sustaining Change


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TOPIC: Sustaining Change


Study resources like “World’s Most Admired Companies”, “Strategic reputation management”, “Inside Apple” and “Driven: Inside BMW” and then mention what is a company, domestic or global, you admire? Why?

Make sure you support your thoughts with credible sources of information you may find via LIRN.


The seeds of effective change must be planted by embedding procedural and behavioral changes in an organization long before the initiative is launched. Reinforcement is critical to the success of all initiatives because people have a natural tendency to revert back to what they know and are comfortable with.

There are many components in the world that make a company admirable. The resources mentioned above are just examples for deeper thinking, but basically you just have to give your opinion for this week’s LE, and what is important to me is that you can defend your opinion with a logical and solid argument.

Be sure to proofread carefully (Use Grammarly – the premium version! Make sure your writing score is more than 90) and cite your sources (APA 7.0 Ed).


Post your 300-400 word answers by Wednesday 11:55 pm to earn a maximum of 14 points.

Offer at least two 200-300 word comments (replies) to posts from your peers’ discussions by Sunday 11:55 pm to earn a maximum of 8 points each.

When using credible academic/scientific sources for your learning engagement (LE), be sure to include a section at the end of your main LE as “personal analysis” to comment based on what you have learned from your textbooks, classes, and previous academic/professional experiences. As an MBA student, your personal analysis is very important to me. You should be able to reach a personal conclusion by summarizing your knowledge and experience in scientific and professional situations.

Explanation & Answer

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