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Reyes (2013) implements several persuasive techniques during his Ted Talk. He starts by showing his credibility as an engineering professor and supporting it with data. He immediately follows up by connecting with the audience and creating an interest by asking if they are “wipers” or “washers.” Then, he goes on to explain how many people around the world lack sanitation facilities and what his purpose is (Reyes, 2013). Reyes is prepared and organized. His tone is objective, non-emotional, and uses comedy to create levity and attention with the audience (Terryberry, 2005).

His argument is effective because he considers the government’s perspective (Terryberry, 2005). Reyes begins by explaining the complications of the sanitation crisis and then goes on to detail a solution that would benefit the government. Reyes (2013) cites how inadequate sanitation leads to preventable deaths. He understands how impossible and expensive it is to create modern toilets for all 2.5 billion people in need (Reyes, 2013). His solution is cost effective, creates jobs, stimulates the economy, and produces a reusable product. Although he is asking for funding, the solution would benefit the government’s image, economy, and population.

Reyes’ (2013) explicit argument (Terryberry, 2005) on sanitation takes a clear stance on his beliefs. His technique of clearly structuring his presentation, beginning with his credibility, is one that I will also adopt. The speaker also immediately supports his reasons for change with strong evidence. The interest that he is able to create makes his presentation a pleasure to listen to. By modeling his approach of clarity, consideration of the audience, and organization, I can also hope to make my persuasive writing better.

Reyes, F. de los (Director). (2013, August). Sanitation is a basic human right | Ted Talk. https://www.ted.com/talks/francis_de_los_reyes_san…

Terryberry, K. (2005). Writing for the health professions (1st ed.). Delmar Cengage Learning. https://www-r2library-com.ezproxymcp.flo.org/resource/detail/1401841929/ch0007s0343

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