ACU Travis Hunter NIL Deals Written Report
Description
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In this assignment, you will begin to explore the world of Name, Image, and Likeness (NIL) in collegiate athletics. Please identify and analyze a real-life example of a successful collegiate athlete who has effectively capitalized on the opportunities presented by NIL (similar to what we did in class, but with more detail and quality research).
Through research and critical thinking, you will explore the athlete’s journey, the strategies they employed, and the impact of their NIL endeavors on their personal brand and financial prospects. Remember, the purpose of this assignment is not only to understand the specific athlete’s success story but also to engage in thoughtful discussions about the broader implications of NIL for the world of college athletics.
Research the Following
- Conduct research on the chosen athlete, including their sports background, college affiliation, and their journey in both athletics and NIL ventures.
- Explore the various NIL opportunities the athlete has engaged in, such as endorsements, social media partnerships, merchandise, and more.
- Investigate the strategies and approaches the athlete used to leverage their name, image, and likeness effectively.
- Did they collaborate with specific brands or platforms? How did they engage with their fanbase?
- Consider various limitations and opportunities that might be specific to their institution.
- Analyze the impact of the athlete’s NIL endeavors. Did their involvement in NIL activities influence their athletic performance, public image, relationships with any important stakeholders (e.g. NCAA) or post-college prospects?
- Did they face any challenges or controversies along the way?
Presentation or Report
- Prepare a presentation or a written report that outlines your research findings.
- If you use a presentation, please include speaker notes to further highlight your points on the slides.
- Include relevant visuals, such as images, graphs, and examples of the athlete’s NIL collaborations.
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