Business The Implementation of The Cross Selling Strategy Questions
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- What role did financial incentives and “quotas” play in the success of the “cross-sell” strategy at Wells
Fargo? Evaluate whether Wells Fargo’s implementation of the “cross-sell” strategy was effective.
What were the effects of implementation of the “cross sell” strategy on Wells Fargo’s internal and
external stakeholders? - What is ethical leadership and how does it differ from responsible leadership? Why is ethical leadership
important? What are the qualities of an ethical leader? Were they present in the leadership of Wells
Fargo during the period of misconduct? - What changes should the new CEO (Tim Sloan) make to restore reputation of the Bank and continue the trajectory of improved financial performance?
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