CAU Branding Hollywood and Misconduct Discussion
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The firing of NBC’s today show Matt Lauer shocked the nation a few years ago. Likewise the trial of TV Icon Bill Cosby was equally as shocking. The sexual misconduct allegations and accusations in Hollywood have skyrocketed over the last few years. After reading chapters 9 &10 you now have a better understanding of the role of branding and brand equity. How does these allegations and accusations affect the brands involved? Keep in mind that high profile actors are considered to be a brand as well as the companies they work for. If you were a publicist for any of these brands how would you recommend they proceed.
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