Crisis Reflection – PR 423
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From the prompt in Coombs, W. T. Ongoing Crisis Communication Chapter 8:
Carefree Cruise Line: Act 4
It has been six months since your cruise ship sank off the coast of a small island in Italy. A total of 32 people died from the crisis. The cruise ship is still visible, half submerged in the sea. It is estimated it will be another year before the salvage company can remove the ship completely from the area. Six months from now will be the one-year anniversary of the shipwreck. You know that the news media will be very interested in this event and that the digital media will be active too. There is already an online memorial at the site Gonetoosoon.org. The organization needs to be thinking about what it will do for the anniversary, if anything. The location is rather remote for anyone to reach, and the towns nearby are very small. That makes a large celebration logistically very challenging.
- Would you recommend an organization-driven anniversary memorial? Why or why not?
- What type of memorial event would you recommend if the organization is to develop one?
- How would you engage the survivors and the victims families in the preparation for the event?
- What are the greatest challenges posed by this memorial event?
Please submit a 2-3 page double-spaced response describing your answers to the questions above (essay please, no bullets).
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