Customer Journey Best Practices
Description
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Write a two-page paper in Word on STARBUCKS customer journey.
- Identify acquisition and retention practices and best practice recommendations you have for them.
- Use APA formatting (title page, double space, references and citations) and include at least two external references.
Review the rubric for more detailed grading information:
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Knowledge: Demonstrates knowledge& understanding of key concepts associated with the given case |
Demonstrates thorough knowledge & understanding of the key concepts associated with the given case. |
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Application: Presents analysis of identified issues and able to apply or relate relevant concepts to the case questions/tasks |
Presents an insightful & thorough analysis of all identified issues and able to apply or relevant concept to the case |
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Rationale: Questions/tasks requiring rationale were reasoned and supported & documented, drawing from relevant marketing concepts and theories. |
Questions requiring rationale were fully reasoned, supported, & documented, drawing from relevant marketing concepts & theories. |
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Mechanics and Writing: Demonstrates clarity, conciseness, and correctness. Writing is free of grammar and spelling errors. |
No grammatical errors; Complete sentences are used. Proper formatting and citing are used. |
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