ECOM 322: Social Media Marketing Discussion Question AND Presentation
Description
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Discussion Question
Write a report discussing the following points:
- Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2022-2023). For each campaign:
- Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
- Give the reasons behind their success?
- What is the added value of this marketing campaign for the company/organization?
- Why did the social media marketing campaign fail?
- And what can we learn from them?
Notes:
- For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
- Examples can be a profit or non-profit organization.
Presentation:
- Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
Assignment Guidelines:
- This assignment is an individual assignment.
- All students are encouraged to use their own word.
- Your Assignment must include:
- Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
- A title that well represents the content of your report.
- A References section listing all sources included. And ensure that you follow the APA style in your report.
- An opening paragraph.
- The main body of your report.
- Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it.
- Your report length should be between 600 to 800 words.
- Assignment must be in word format only no PDF.
- Your file should be saved as: Your name CRN – ECOM322- Discussion.doc
- You must check the spelling and grammar mistakes before submitting the assignment.
- Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
- The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.
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