FIN 315 Indiana Wesleyan University Financial Leadership and Management Presentation

FIN-315: Accounting and Financial Concepts of BusinessLearning

Learning Module Outcomes

Upon completion of this learning module, you should be able to: 

• Explain the relationship between the CMO and the corporate finance function.
• Illustrate how to apply investment decision rules to the decision-making process.
• Differentiate the cost of different strategies to provide capital.
• Incorporate biblical and ethical principles into the responsibility of the CMO for financial performance.

Introduction and Alignment

In Learning Module: Financial Leadership and Management, you will  learn more about the different types of firms and the finance manager’s  role in the organization that will give you insight into how marketing  managers can effectively interact with the finance team. 

You will also be introduced to decision-making rules and explore the  calculation and application of Net Present Value and Internal Rate of  Return. Both frameworks are supported by the time value of money. The  Net Present Value and Internal Rate of Return are used to make decisions  between competing projects that might differ in scale or time frame.  This module explores how leaders and managers evaluate projects with  different resources requirements when resources are limited.

Resources

• Modules: 
  • Functional Areas of Business
  • Sole Proprietorships
  • Limited Liability Company (LLC)
  • Corporations
  • Partnerships
  • Net Present Value
  • Corporate Governance
  • Reporting and Analyzing Equity
  • Comparing Public and Private Financing
  • Equity Financing
  • Securities Markets
• Bible

Learning Module Activity Path: Financial Leadership and Management

Devotional

Proverbs 27: 23-24

Devotional Introduction

Give Careful Attention

As a chief marketing officer (CMO) you will be responsible to make  significant financial decision and carry the load, along with your  colleagues at the executive level, for the overall health and vitality  of the business. The decision rules in Table 5 on page 780 of the  textbook serve as an invaluable tool for the CMO. Understanding how to  use these techniques in practice will serve you well. One thing is  certain, when it comes to making significant financial decisions, you  must give careful attention to the details and the results of the  analyses.

Giving careful attention is as important for individual decisions as  it is for the ongoing financial performance of the business. The CMO,  and all employees, need to make decisions that are good for the  long-term health of the business. Taking future success for granted is a  surefire recipe for disaster.

The book of Proverbs in the Bible speaks to this subject as well.  Proverbs 27: 23-24 says, “23Be sure you know the condition of your  flocks, give careful attention to your herds; 24 for riches do not  endure forever and a crown is not secure for all generations.

King Solomon, the writer of the book of Proverbs, understood that you  couldn’t take success for granted. He cautions us to give careful  attention.

Upon completion of this assignment, you should be able to:

• Incorporate Biblical and ethical principles into the responsibility of the CMO for financial performance.

Resources

• Website: www.biblestudytools.com
• Textbook: Horngren’s accounting (11th ed.); Fundamentals of corporate finance (3rd ed.)
• Bible

Instructions

1. Review Table 5 on page 789 of the textbook.
2. Read Proverbs 27: 23-24.
3. Questions to consider: 
   1. How does the CMO’s responsibility for financial performance relate to Proverbs 27: 23-24?
   2. What lessons can marketing executives learn about decision-making  and the long-term care of the financial health of the business from  Proverbs 27: 23-24?
   3. Are there areas in your life that need you to give special attention?

Read, review, and check for understanding:

Functional Areas of Business

Sole Proprietorships

Limited Liability Company (LLC)

Corporations

Partnerships

Net Present Value

Assessment One

Instructions