Unit 1-7: Research Project

Overview

You will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. If no paper is submitted, a course grade of zero points will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed.

You do not need to submit work in progress. However you are welcome to approach your instructor with questions.

Business Plan Requirements

Business Plan	Page recommendations	Section header	Summary
Part I: Purpose	1	Purpose	Why has the plan been written?
Part II: Table of Contents	1	Table of Contents	Table of contents
Part III: Executive Summary	1	Executive Summary	This is short and concise. It covers the principal points of the report, and is prepared after the plan has been written.
Part IV: Research	?7 pages	Introduction	Introduction – what product and foreign country did you select and why
		Situational Analysis	Describe the product to be exported
			Present a brief history of the country as it relates to its origins and trade history
		Cultural Overview	The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product Consumer attitudes toward product Educational levels; ability to comprehend instructions, ability to use product Languages; labels, instructions
		Political Environment	An overview of the governance structure of the country along with any legal-political forces Certain required or prohibited features Label and packing requirements
		Export Marketing Plan	Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
		Economic Decelopment	How developed the country is, and how this will influence the success of your product Purchasing power Wages Infrastructure
		Summary	Summary
Part V: References	1 to 2	References	References

Note: For further details regarding the components of your Export Business Plan, please see pages 486-487 of your textbook.

Formatting Requirements

• Your paper must be in APA format to include:
  • The use of headings and subheadings
  • Times New Roman 12-point font
  • 1 inch margins
  • Paragraphs with a minimum of at least 5 sentences
  • The first line of each paragraph should be indented 1/2 inch
• Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.
  • At least one to two reference pages.
  • References must be no older than 5 years.
• Your paper should be well-organized with excellent flow and excellently formatted. Check that your headings and sub-headings are correct.
• Spell-check and proofread before submission.

Due Date

• Due by 11:59 p.m., Sunday, CT, Unit 7.

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Tasks

1. Select a product of which you will export to a foreign country.
2. After your product is chosen, decide on a foreign country to which you will export.
3. Develop an Export Business Plan.