IBM 4922 CSUF Business Blip Model Analysis on Los Angeles Lakers Essay
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ii. Leveraging
- Extensions & Collaborations: Describe any brand extensions or collaborations. For teams, this might include junior teams or academies. For athletes, it could be product endorsements or partnerships.
- Fan Engagement: How does the organization engage with its fan base? Consider social media strategies, fan events, community outreach, etc.
- Merchandising: Examine the type of merchandise available, its quality, and its relevance to the fan base.
- +1 Additional “Leveraging” characteristic
iii. Identifying + Measuring
- Brand Awareness: Analyze how well-known the brand is both within its primary audience and outside it.
- Fan Loyalty Metrics: Evaluate attendance statistics, membership or season ticket holder numbers, social media engagement, etc.
- Feedback Systems: Describe any systems the organization has in place to gather feedback from fans or stakeholders.
- +1 Additional “Identifying + Measuring” characteristic
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