MKTG 311 ERAU Pacific Beauty Service Marketing Plan
Description
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Throughout the course, you will work on creating a basic Marketing Plan for HYPOTHETICAL/FICTIONAL market offering of your choice.
In this module, you will submit the following deliverables:
Situation
Company Analysis
- SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
- Please read through all sections before proceeding to the next page and refer back whenever necessary.
- After completing the module readings, do the following:
Go to the Announcements and open the Module-by-Module Templates. Choose the template for Module 2.
Develop draft content for the Situation and Company Analysis section of your plan by filling in your fictional company information on the template. In this section of your marketing plan, you will describe the market, the competition, and the company.
The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well as the external threats and opportunities.
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