Segmentation and Game Theory
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answer in 1-3 paragraphs:
- Read the article titled “Game Theory” at http://www.econlib.org/library/Enc1/GameTheory.html.
In the article, the authors discussed a classic case of game theory
(zero-sum games) of the Prisoner’s Dilemma (PD). There are many
variations of this game in use. Suggest the manner in which
organizations could apply PD to their business’ strategy formulation.
Provide support for your response. - Use the Internet to research two to three (2-3) articles on the North
American automobile and its market segments. Next, analyze the key ways
that segmentation provides a competitive advantage or disadvantage to
the North American automobile. Provide a rationale for your response.
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