Slide Show Presentation
Description
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- You will be creating a presentation – PowerPoint, Google Slide, video, audio, etc.
- Minimum seven (7) slides in the presentation.
- Review the content on the 5W PR agency’s website. Link: https://www.5wpr.com/
- Note: This is a PR agency that is highlighting its services to businesses (B2B). Use this website to familiarize yourself with the various practice areas. Examples: Clients, Case Studies, Services, Blog.
PART I.
Research and answer the following questions in your presentation.
- Define Public Relations. You should prepare at least one slide for the reflection.
- Why should businesses use PR? You should prepare at least one slide for the reflection.
- How has social media changed PR? Read Source: 5W PR You should prepare at least one slide for the reflection.
- What is your favorite recent PR campaign and how are they using social media? What were the goals of the campaign, the strategy, and the results? You should prepare at least one slide for the reflection.
PART II.
5W Agency website:The list below highlights the different types of public relations activities businesses and brands might seek. Source: 5W PR Firm (https://www.5wpr.com/new/social-media-public-relations/)
- BRANDING
- CONSUMER PR
- CORPORATE COMMUNICATIONS
- CRISIS COMMUNICATIONS
- CRISIS PR
- DIGITAL PR
- INFLUENCER MARKETING
- MEDIA RELATIONS
- PUBLIC RELATIONS
- SOCIAL AND DIGITAL MEDIA
- SOCIAL MEDIA AGENCY
- STARTUP PR
- TECHNOLOGY PR
- Review the Source: 5W PR Agency website and read at least three (3) case studies that interest you on the 5W Agency website (Practice Areas, Clients, Case Studies, Services, Blog).
- Select one (1) case study from the 5W Agency website that interests you. You should prepare at least one slide for the reflection. Once you have secured a case study, share your major takeaways (talking points) from the case study. Examples: What were the goals of the campaign, the strategy, and the results? You should prepare at least one slide for the case study reflection.
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