UAGC Business Global Market Video Presentation Presentation

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Read

• Chapter 8 of the course text, Principles of Marketing

Instructions:

As you are likely aware, your internship brand doesn’t just do business in the United States. So in this activity, we’re going to research their global activity. Rather than writing about it, we’re going to talk about it—by creating some slides and a video presentation.

To complete this assignment, you need to do the following:

• Create a presentation.
• Take a video of yourself and your screen presenting those six slides in three to five minutes.

What you need to cover in the video:

• Introduce yourself.
• Identify your internship company and a specific country to analyze your brand’s global market.
  • The country can be from Asia, South America, Europe, the Middle East, or anywhere else on the globe.
  • The Country Profiles in the UAGC Library tip sheet may assist you with locating up-to-date country profile data easily.
• Refer to Table 8.1 of Chapter 8. Pitch two elements from each quadrant of actors and forces about your internship company.

Helpful Tips

• Identify the countries your internship company does business in by checking out the corporate website or the latest annual report.
• Then, search your brand in business periodicals such as Forbes using country names or terms like “foreign,” “global,” or “international.” See which markets have been written about and select one.
• Think of forces and actors, and specific challenges the company faced entering the specific country’s market (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.).