Description The topic assigned to our group is: There has been a striking in young adulthood obesity. You are required to write the following two parts based on this topic. 1] Part 1: You will be assigned a consumer-related issue (or challenge) that has recently appeared in the media. You will need to conduct further…
Description Topic: Beauty brand Estee Lauder (e.g. Maybelline, La Mer) Concept: discount anchoring (disadvantage: over-reliance on discounts), limited scarcity, sunk cost Introduction: 100 words (Antarc) (Background + Purpose + structure) background phenomenon Purpose: Why do we do this survey? What are the similarities and differences in the marketing strategies of two brands belonging to the…
Description Throughout your challenge journey, you will analyse the consumer behaviour concepts we are discussing in class as they are revealed through your experiences. You will critically reflect on your successes and struggles to learn more about yourself, others, and consumer behaviour concepts. This in-depth reflection is the cornerstone of the project. Step 1: Pick…
Description My part outline E-1: Overview of Survey Research Objectives of survey researcho Explain the scope and objective of the survey aligned with research questions Data collection methodso How, where, how many times, and by whom potential survey respondents werecontacted.o The overall procedure of the survey based upon the questionnaire designo Basic demographic description of…